AP Industry Titan Maex Ament Joins Direct Commerce Board of Directors

Direct Commerce, the AI-native Accounts Payable (AP) Intelligence platform, announced that Maex Ament has joined its Board of Directors.

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Ament has one of the most extensive and distinguished careers in the financial transformation space. He was a co-founder of AP automation pioneer Ebydos AG (acquired by ReadSoft), served as CTO of ReadSoft, was a co-founder and Chief Product Officer of Taulia (acquired by SAP), and co-founded and served as CEO of Centrifuge, the platform for tokenized real-world assets. He advises and invests in select companies in the AP automation space.

“Direct Commerce is breaking new ground with its AI-native Supplier-First platform,” said Ament. “I’m looking forward to supporting their journey by helping Direct Commerce translate their transformative model into a strong commercial platform that is free for buyers and better for suppliers.”

Ament helped pioneer Taulia’s innovative dynamic discounting platform and user-friendly portal, helping small businesses gain access to competitive financing and avoid predatory loans. At Taulia, Ament worked alongside Joe Hyland (now President of Direct Commerce) and Jesse Henry (Head of GTM at Direct Commerce) to bring these solutions to market.

“It’s great to be teaming up again with Maex, after more than a decade of building amazing things together,” said Hyland. “I know better than anyone the level of passion, world-class expertise, and unmatched experience that Maex will bring to our work as we transform the payables and receivables space.”

Ament has advised Direct Commerce since Hyland joined the company in late 2024. Ament sees the industry shifting through the lens of AI, and Direct Commerce as the one player capable of meeting the evolving demands of buyers and suppliers.

“Throughout numerous conversations with Joe, I realized how Direct Commerce’s Supplier-First model is uniquely positioned to best serve companies of today and tomorrow,” said Ament. “The industry is starving for a model that provides true value to suppliers, gives them a voice, and frees up buyer AP teams for strategic work.”

Ament, who is based in Madrid, joined the Board on February 1.

“We’re excited to welcome Maex to the Board and leverage his decades of AP innovation expertise,” said Rob Wadsworth, member of the Board of Directors and partner at W3 Capital. “At his heart, Maex is a disruptor, which perfectly aligns with Direct Commerce and our innovative approach to AP.”

Earlier this year, Ament founded Causa Prima, an enterprise AI company building the infrastructure for agentic networks.

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