ServiceNow (NOW) Stock Plunges 45% in Six Months, Reaches New 52-Week Low

Key Highlights

• ServiceNow shares declined to a 52-week low of $97.99, currently trading between $92–$98
• Shares have plummeted 45% during the previous six-month period
• Current price trades significantly below 20-day, 50-day, and 200-day moving averages
• Wall Street analysts have reduced price targets; technical metrics indicate oversold territory
• First quarter earnings release scheduled for April 22; Now Assist ACV stands at $600M with $1B target by 2026

ServiceNow shares have experienced significant turbulence recently. The enterprise cloud platform provider reached a fresh 52-week low at $97.99 before dropping further to approximately $92, marking a decline exceeding 45% from peak levels achieved over the preceding six months.

ServiceNow, Inc., NOW

The downward pressure has proven both widespread and relentless. NOW currently trades substantially beneath its 20-day moving average of $108.40, the 50-day mark at $110.33, and the 200-day average sitting at $159.60. Technical support from nearby moving averages remains absent.

Technical indicators paint a decidedly bearish picture. Both MACD and Average Directional Index metrics indicate sustained downward pressure. Meanwhile, RSI, CCI, and Stochastic RSI readings have all entered oversold zones, with Bull/Bear Power registering a significantly negative -1.22.

The closest resistance threshold appears at the Ichimoku Kijun level of $112.59. For potential downside, market watchers are monitoring the $88.89 price point as critical near-term support.

Analysts from Traders Union present contrasting perspectives. Anton Kharitonov identifies the stock as trapped in an ongoing downtrend and cautions that oversold conditions can persist indefinitely without meaningful catalysts. He expresses skepticism that recent partnership announcements or board additions provide sufficient momentum for reversal.

Viktoras Karapetjanc offers a more optimistic outlook. He highlights institutional buying activity and emerging AI partnerships as potential building blocks for future recovery, while acknowledging that short-term headwinds continue to challenge the stock price.

Wall Street Reduces Price Expectations

Financial analysts have progressively lowered their forecasts. BTIG reduced its price objective to $185, expressing concerns regarding decelerating revenue expansion, while maintaining its Buy recommendation. Stifel decreased its target to $135, highlighting sluggish U.S. federal spending patterns, also retaining a Buy stance.

FBN Securities lowered its projection to $160 based on valuation considerations, preserving an Outperform rating. BNP Paribas Exane maintained its Outperform designation with a $140 target. Citizens remained the most optimistic, sustaining a Market Outperform rating with a $260 price objective.

Notably, despite the widespread target reductions, all analysts mentioned continue to maintain positive ratings on the equity — none have downgraded to sell recommendations.

Strategic AI Moves and Leadership Additions Fail to Stem Decline

ServiceNow has remained operationally active during this period. The organization appointed Zoom founder Eric Yuan to its board of directors, a strategic decision intended to demonstrate dedication to artificial intelligence and enterprise collaboration solutions.

The company has unveiled new AI-centered partnerships, broadening its technology ecosystem. Institutional investor Vest Financial increased its position by 4,866 shares, demonstrating some institutional conviction at prevailing price levels.

The company’s Now Assist platform — its artificial intelligence workflow solution — currently boasts an Annual Contract Value of $600 million. Company leadership has established a target of $1 billion for this metric by 2026.

InvestingPro identifies the stock as potentially undervalued given current pricing, noting its appearance on the platform’s Most Undervalued compilation. The company maintains a robust gross profit margin of 77.5% and continues to generate profits.

ServiceNow plans to release its Q1 2026 financial results on April 22. Market participants will closely monitor updates regarding federal contract exposure and AI product traction.

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