- iPower secures $30 million to invest in Bitcoin and Ethereum.
- Initiates a Digital Asset Treasury strategy for long-term growth.
- The move emphasizes integration of e-commerce and digital assets.
Nasdaq-listed iPower Inc. announced a $30 million convertible note financing on December 23 to establish its Digital Asset Treasury, integrating Bitcoin and Ethereum into its e-commerce platform.
This move signals iPower’s strategic pivot toward digital assets, blending traditional commerce with cryptocurrency investments, potentially influencing market perceptions of digital asset incorporation into mainstream businesses.
iPower Announces $30M Financing for Crypto Strategy
iPower’s announcement marks a pivotal shift towards incorporating digital assets into commerce. Lawrence Tan, CEO of iPower, described this financing as a strategic alignment with the company’s long-term growth goals and bridge to digital asset integration.
Changing the current landscape, this initiative focuses resources on digital asset acquisitions, allocating 80% of future tranches for similar investments. The strategy suggests a shift for iPower from traditional e-commerce towards leveraging blockchain infrastructure, potentially driving operational efficiencies.
Bitcoin Reaches $87K as Investment in Cryptos Grow
Did you know? The decision by iPower to allocate substantial funds towards Bitcoin mirrors a historical precedent where major companies, like Tesla in early 2021, similarly channeled capital into digital assets, impacting both market perceptions and operational frameworks.
Bitcoin (BTC) currently trades at approximately $87,372.63, with a market cap of $1.74 trillion and a 59.08% market dominance, as per CoinMarketCap. Its trading volume in the last 24 hours is over $43.33 billion, marking a 20.06% change. Recent statistics show a minor 0.06% price improvement in the past week, despite a significant decline over longer periods, indicating potential market volatility.
Bitcoin(BTC), daily chart, screenshot on CoinMarketCap at 04:13 UTC on December 24, 2025. Source: CoinMarketCapThe Coincu research team projects various potential outcomes for iPower’s strategic pivot. Financial and technological advancements could emerge from increased capital flow into digital assets. Over time, regulatory frameworks may evolve to accommodate such innovations, influencing broader market adoption and possibly spurring other companies to adopt similar strategies.
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Source: https://coincu.com/news/ipower-30m-financing-crypto-strategy/


