TechMagazines shows how organizations can make the announcements interesting stories that people actually read and even click.
Admittedly, the majority of press releases are as entertaining as a tax document in ancient Sumerian. They are rigid, unmemorable and as entertaining as a beige wall drying its paint. There is a different way to do it though. What would you think of having your company news actually being able to capture attention rather than causing instant yawns? TechMagazines is the technology and fintech news source that is redefining the rulebook of business communication in the digital era.
TechMagazines approaches media releases as the interactive, multimedia experiences they are – not as legislative documents of 1987.The TechMagazines strategy is to create media releases that people actually want to read. Be less corporate, more human. Fewer synergistic value propositions, more real information that is relevant. The platform focuses on assisting technology and fintech firms in going beyond the digital clatter and finding audiences that are overwhelmed with content but starving in substance.
Media Releases vs. Press Releases
The traditional press releases are the flip phones of the communications world, useful, sure but excruciatingly old-fashioned. The media releases, however, are the smartphones: multi-purpose, interactive, and, in fact, the way people consume information in the modern world.
TechMagazines develops media releases that are full of rich multimedia features, impressive visuals, powerful video content, memorable quotes, and links that are strategically placed to ensure that the reader is taken to the right place.
It is story telling combined with strategy and a portion of “Hey, this is really worth your time.” Customization is the secret sauce of the platform. Each piece of content will be customized to the audience and publication channel it will reside in. Since a one-size-fits-all strategy is not very effective online.
The SEO Equation: Making Google Your Best Friend
Now we can discuss the three letters which make marketing professionals sleepless: SEO. Search Engine Optimization is not a buzzword in the industry, it is the difference between being found by the right customers and screaming into an empty room.
TechMagazines uses advanced SEO techniques in each media release and makes sure that the content does not exist but is found. It involves careful research of keywords, careful positioning of such words as technology news and fintechupdates, and optimization of the content that will make search engines stand on their ears.
However, there is the twist: successful SEO does not mean inserting keywords into each sentence like a Thanksgiving turkey. It is about natural integration that is beneficial to search algorithms and human readers. Since, what is the use of being on page one of Google when what you are reading is written like it was by a specifically uninspired algorithm?
Content That Actually Converts
The actual magic occurs when powerful narration is combined with technical efficiency. TechMagazines focuses on writing content that will provide answers to real questions, be of real value, and, radical idea, respects the intelligence and time of the reader. Good quality back-links with industry reputable sources? Check. Mobile-friendly design without making the visitors desire to chuck their phones? Absolutely.
The platform also understands that user experience is not a buzzword, it is the key to digital success. Sites with easy navigation, attractive design, and content that fulfills the promises made in it are of course ranked higher in search engines. It turns out that search engines do not favor businesses that do not care about their users.
Final Words
To technology and fintech companies that are interested in increasing their digital presence and marketing returns, TechMagazines presents an uncomplicatedly simple offer: instead of producing content that no one is interested in reading, create the content that people are interested in reading.
Through the integration of a well-planned search engine optimization techniques and the use of powerful multimedia narratives, corporations can turn their corporate messages into unforgettable cues.
The result? Higher search positions, more audience interaction and, the kicker, a real payoff on marketing dollars. In the current overcrowded digital world, it is not sufficient to be technically right. You must be technically right and interesting.
