Author: Jarrod Watts
Compiled by: Deep Tide TechFlow
App developers are quietly earning millions by building apps on platforms like Hyperliquid and Polymarket, leveraging a new revenue attribution system called "builder codes."
This is a Roblox model in the crypto space: the platform serves as the foundation, enabling the building and monetization of thousands of applications—through unique code ownership activities and the distribution of revenue.
In this article, I will explain in detail what builder code is, how applications can earn millions through it, and how ERC-8021 proposed to bring this system natively to Ethereum.
Builder code is essentially referral code designed for application developers—applications can use it to generate transaction volume and earn revenue for another platform (such as Hyperliquid).
This creates an on-chain attribution system that allows third-party applications (such as trading bots, AI agents, and wallet interfaces) to earn fees for the activity they generate on other platforms.
This system is mutually beneficial to all participants:
Let's understand this better through an example—the Phantom.
In July of this year, Phantom added support for perpetual contract trading by using Hyperliquid's builder codes, a decision that currently generates approximately $100,000 in revenue for them daily.
Its operation allows users to transfer funds into a separate perpetual contract account and trade long and short positions directly within the mobile application.
For each order, Phantom includes their builder code and charges users a 0.05% fee – these fees are recorded through an on-chain attribution system and are available for collection in USDC.
Image: Phantom earns fees by "marking" user orders from the Phantom Wallet app using builder code.
It's worth noting that all of this relies on external APIs provided by Hyperliquid, making the build process extremely easy and far less costly than developing similar complex functionality from scratch.
Phantom's perpetual contract business has demonstrated an amazing return on investment (ROI) - since its launch in July, Phantom's perpetual contract trading volume has approached $20 billion, earning nearly $10 million in revenue in less than 6 months.
Photo: Phantom earned nearly $150,000 through its perpetual contract business in just one day yesterday.
Interestingly, Phantom's top perpetual contract users performed extremely poorly:
Unless everyone loses all their money like this user, Hyperliquid will continue to generate huge profits for developers like Phantom who bring trading volume to its platform.
To date, the builder code for Hyperliquid has been implemented:
The success of this model has been quickly validated, attracting many excellent application developers to build high-quality applications on Hyperliquid.
This week, Polymarket announced a similar Builders Program designed to reward app developers for driving trading volume to their prediction markets.
To promote the integration of Builder Codes, Polymarket launched a weekly USDC rewards program based on integrated trading volume.
Although the trading volume from third-party Polymarket applications is currently far lower than that from Hyperliquid, its builder code has attracted several teams to develop user interfaces that offer users a unique way to make predictions.
Image: Over $50 million in betting volume was completed through the third-party Polymarket app.
Polymarket appears to be helping to expand the scope of builder applications, from trading terminals to AI assistants, and has also created a Hyperliquid-like dashboard to showcase top builders and their rewards.
Other prediction markets are expected to launch similar initiatives to compete, and a broader ecosystem of applications may follow the successful model of this recommendation system.
However, Ethereum has the opportunity to take this model to new heights, encouraging high-quality application developers to create innovative user interfaces based on the mature and reliable Ethereum platform.
Ethereum now has the opportunity to natively integrate builder code into the L2 and L1 layers, and a recent proposal suggests an interesting implementation.
ERC-8021 proposes to embed builder code directly into transactions, along with a registry that allows developers to provide wallet addresses to receive rewards.
Implementing this proposal will provide a standardized way to add builder code to any transaction, while defining a general mechanism that allows platforms to reward application developers for the volume of transactions they generate.
ERC-8021 comprises two core components:
Builder code can be added to the end of the transaction data and optionally mapped to a wallet address to receive earnings.
This will enable any platform to attribute on-chain activity to the application from which it originated and to distribute revenue directly to those developers in a transparent and programmable manner.
Hyperliquid users may be familiar with the builder code, but upon closer inspection, the extent to which it has been widely adopted in such a short time is truly astonishing.
The reason for its success is obvious: builders are rewarded for creating high-quality consumer applications based on strong primitives in the cryptographic field.
Ethereum has a large pool of existing high-quality platforms that can be integrated into a standardized builder code system to drive a new wave of consumer-facing applications.
Builder Code unlocks new revenue streams for high-quality app developers, based on the value they provide to users, rather than relying on funding they receive from conference parties.



Highlights: Michigan advances bill to allow cryptocurrency holdings in official state financial reserves. The proposal includes strict crypto security rules like encryption, audits, and multi-party approvals. Michigan joins the growing list of states exploring Bitcoin reserves for budget diversification. Michigan is moving forward with plans to hold cryptocurrency as part of its state funds. House Bill 4087, which would let the state invest in certain cryptocurrencies under set rules, had its second reading on Thursday and was sent to the Committee on Government Operations. If it becomes law, Michigan could start using digital assets more widely in its financial plans. Michigan Moves Toward Crypto Reserve with Strict Security Rules Republican lawmakers Bryan Posthumus and Ron Robinson put forward the bill in February. The bill says crypto must be stored in one of three ways: with a secure storage service, with a qualified custodian such as a bank or trust company, or through exchange-traded products from registered investment firms. The bill allows Michigan to set up a Bitcoin reserve and invest up to 10% of its countercyclical budget and economic stabilization fund in crypto. Hello @bitcoin_laws, HB 4087 is not a Bitcoin Reserve Bill. The word bitcoin is not mentioned anywhere in the bill. This is a cryptocurrency bill. The Michigan Bitcoin Trade Council does not support HB 4087. This is a bill that enables the state of Michigan to invest in ANY… — Michigan Bitcoin Trade Council (@MichBTCtc) September 18, 2025 The proposal sets strict security rules, including government-only access to private keys, full end-to-end encryption, no phone-based access, secure data centers in multiple locations, multi-party approval for transactions, and routine audits. It doesn’t specify which digital assets qualify for strategic reserves, only defining the criterion. The bill states: “Digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds, and that operates independently of a central bank.” Supporters argue that Bitcoin can safeguard Michigan’s funds, reduce risks, and improve returns due to its fixed supply and rising adoption. They believe it strengthens financial security. Critics warn of volatility and unclear regulations, saying Bitcoin’s price swings could threaten stability and harm the state’s long-term financial health. Only Three States Have Passed Laws Several U.S. states are moving toward Bitcoin reserve plans, with Michigan joining more than 20 others drafting similar legislation. This wave highlights the rising attention on digital assets and their role in diversifying state portfolios. New Hampshire, Arizona, and Texas have already passed their own Bitcoin reserve laws. New Hampshire led with HB 302, allowing its treasurer to invest in digital assets with a market cap above $500 billion. Currently, only Bitcoin qualifies. Arizona’s Bill 2749 focuses on holding unclaimed assets and staking rewards in the state treasury rather than buying crypto directly. Texas’s SB 21 calls for a state-funded Strategic Bitcoin Reserve. Similar bills have been rejected in Montana, North Dakota, South Dakota, Wyoming, and Pennsylvania, while 17 other states still have proposals under review. In Michigan, however, the proposal has faced pushback. The Michigan Bitcoin Trade Council opposes the bill, saying it lacks a minimum market size requirement. Without this, the state could end up purchasing cryptocurrencies other than Bitcoin. The group warns this would be risky, as they view other digital assets as more centralized and less secure than Bitcoin. eToro Platform Best Crypto Exchange Over 90 top cryptos to trade Regulated by top-tier entities User-friendly trading app 30+ million users 9.9 Visit eToro eToro is a multi-asset investment platform. The value of your investments may go up or down. Your capital is at risk. Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment, and you should not expect to be protected if something goes wrong.