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CEX

CEXs are platforms managed by centralized organizations that facilitate the trading of cryptocurrencies, offering high liquidity and user-friendly fiat on-ramps. Leaders like Binance, OKX, and Coinbase serve as the primary gateways for institutional and retail entry. In 2026, the industry focus is on Proof of Reserves (PoR), enhanced regulatory compliance, and hybrid models that offer self-custody options. This tag provides updates on exchange security, listings, and global market trends.

4244 Articles
Created: 2026/02/02 18:52
Updated: 2026/02/02 18:52
SpaceX transfers $105 million in bitcoin to unmarked wallets: Arkham

SpaceX transfers $105 million in bitcoin to unmarked wallets: Arkham

Some have previously suggested that SpaceX was simply transferring bitcoin in an effort to consolidate its holdings.

Author: The Block

2025/11/27

A new user is worth $50? The covert battle for growth among crypto exchanges

A new user is worth $50? The covert battle for growth among crypto exchanges

Original article by Odaily Planet Daily Author: Golem Late at night, after a long day of crypto trading, you lie exhausted in bed and open Tinder, ready to find a stranger for a wonderful date. Suddenly, an ad for a crypto exchange pops up, proclaiming, "Earn xxx USDT reward for your first transaction!" You sigh inwardly, thinking how disappointing. Unable to sleep, you open a video website to watch an episode of your favorite American drama, only to be interrupted by a 15-second ad—not for a casino, but for a crypto exchange. At this point, you finally snap and yell, "F**k you, crypto!" Crypto exchanges are infiltrating the daily lives of ordinary people through advertising, and behind this lies the growth ambition of CEXs. According to Binance's official disclosure, its global registered users exceeded 250 million by the end of 2024, an increase of approximately 47% compared to 2023. While this achievement is impressive, it also means that for top exchanges, the industry's capacity to provide new users is nearing saturation. To acquire new users, they must proactively stimulate consumer demand beyond crypto and extend their customer acquisition reach to Web2. Who is secretly advertising to us? To satisfy the exchange's ambitions, the company that puts ads into the corners of our cyber life is a little-known growth department—Paid ads. “Within the exchange, we are a department parallel to BD, both responsible for user growth, except that we reach users through paid advertising,” Hamburger (pseudonym), who works in Paid ads at an exchange, told Odaily. Traditional crypto users primarily interact with exchange business development (BD) professionals. These professionals not only connect with B-end project teams but also deeply engage with C-end communities, maintaining strong relationships with KOLs, website administrators, and referral commission leaders. Sometimes, they even act as customer service representatives, resolving issues for ordinary users. Some BD professionals from large exchanges also develop into KOLs, leveraging their personal influence to boost user growth. However, as user growth in the industry has hit a bottleneck, the role of business development (BD) has become increasingly limited. Reaching new users is becoming more and more difficult, so maintaining existing customer relationships and poaching customers from competitors through differentiated strategies have become the daily routine for BD professionals. Therefore, when conventional user growth methods were nearing failure, Paid ads became a lifeline for exchanges to increase their user base. The goal of Paid ads is to acquire qualified traffic or users (installs, registrations, conversions, leads) through paid channels at the lowest/optimal cost and to translate campaign performance into measurable business growth. “We will purchase advertising space and display positions on media platforms such as the Apple Store, Google, TikTok and Facebook, and bring some new users to our exchange based on the media platforms’ algorithms and audience targeting,” Hamburger explained. Different growth strategies also determine team size. According to Hamburg, although Paid ads and BD are parallel departments, there is a significant difference in the number of people involved. "For example, at our exchange, there are no more than 20 colleagues worldwide working on Paid ads." Although the team is small, it's more than enough. Paid advertising is divided into self-placement and outsourced placement. Self-placement means the exchange's Paid Ads team collaborates with media platforms, uploading materials, setting up ads, monitoring performance, and making real-time adjustments. Outsourced placement means entrusting the placement work to an advertising agency. This model can meet the needs of a small team but a large number of platforms. Paid ads are not a new concept in the exchange sector; they have only seen large-scale investment in the past few years. According to sources, Binance began experimenting with Paid ads in 2021-2022, but didn't invest heavily until 2024, while OKX entered the field even earlier than Binance. “Mid-sized exchanges typically have an annual budget of around $2 million for paid ads, while large exchanges spend even more,” Hamburger told Odaily, explaining the exchange’s budget for paid advertising. However, he declined to disclose his own exchange’s annual budget for confidentiality reasons. However, compared to the paid advertising budgets of Web2 giants, the investment of cryptocurrency exchanges is negligible. According to public data, Google's advertising budget in 2025 is approximately $8.7 billion, while Amazon's advertising budget is $31 billion, and Netflix's advertising spending in 2024 exceeded $1.7 billion. While there is a gap in profitability, this also indicates that the user growth model of Paid ads for CEXs is still in its early stages and has not yet matured. "Theoretically, top-tier exchanges have a huge demand for Paid ads, and as long as the results are good enough, the budget can be unlimited," Hamburger said confidently. Ideally, $50 would get you a new user. According to Hamburg, their current advertising campaigns are indeed effective in attracting new users. One advantage of Paid Ads compared to Business Development (BD) is the ability to clearly calculate ROI (Return on Investment, a measure of net profit generated from every dollar invested). This allows for the evaluation of advertising effectiveness across different media platforms. For example, the younger the user demographic on a platform and the higher their acceptance of encryption, the better the advertising results. “A typical example is the Apple App Store, where advertising is more effective, while advertising to mobile phone manufacturers is less effective,” Hamburger said. “However, taking major media platforms as an example, in terms of conversion rates, achieving $50 per new user is already considered a good result.” While this may sound costly, Hamburger explained that from an ROI perspective, a $1 million budget would allow for a positive ROI in a maximum of six months. Meanwhile, the effectiveness of ad placement is also related to the ad creative. Generally speaking, ads targeting new users will use incentives such as first-transaction rewards. In addition, Hamburger said that ads promoting the advantages of cryptocurrencies and the historical investment returns of Bitcoin are also more likely to attract external users. Regulation remains the main obstacle to the development of cryptocurrency pay ads. At the end of 2024, I was taking a taxi in Beijing and passed by the Liaoning Building. My friend pointed at it and said, "If you were doing Web2 advertising 10 years ago and hadn't been to this building, you weren't really in the industry." My friend was describing a golden age for Web2 advertising, but 10 years later, the spring for Web3 advertising has still not arrived. "Due to restrictions imposed by different countries and policies, some major media platforms are still resisting advertising on Web3," Hamburger told Odaily. For example, countries and regions such as the United States, Hong Kong, the United Kingdom, and Canada have explicitly banned unqualified exchanges from advertising. Furthermore, the policy restrictions vary depending on the exchange's product; some exchanges may allow advertising on spot trading but not on futures or stablecoin investments. Some exchanges may use misleading materials to deceive audits, but this is extremely risky. However, there are also countries and regions that are more friendly to encrypted advertising, such as South Korea, Vietnam and Turkey, where the regulations are relatively relaxed and the consumption of advertising spending is also relatively large. Globally, however, regulators remain cautious about exchange advertising, which is a major reason why exchange advertising spending cannot compare with that of Web2 companies. The biggest problem with Web3 is that there aren't enough experienced users and not enough new users. Despite the current situation, Hamburg remains confident about the future prospects of advertising on exchanges. "The biggest problem for Web3 is still user growth," Hamburg believes, adding that leading exchanges in the crypto industry have both the need and the responsibility to use Paid Ads for user growth. Amidst uncertainties surrounding regulation, costs, and conversion rates, Web3's use of methods like Paid Ads to acquire new users remains in its exploratory phase. However, with user growth currently hitting a bottleneck, for established large platforms, it's no longer an option but a necessary step. The next phase of competition will not only be about who has the bigger budget, but also about who understands users better and who understands growth better. The real battle may have just begun.

Author: PANews

2025/11/27

SpaceX Bitcoin Transfer: Stunning $105 Million Crypto Movement Shakes Markets

SpaceX Bitcoin Transfer: Stunning $105 Million Crypto Movement Shakes Markets

BitcoinWorld SpaceX Bitcoin Transfer: Stunning $105 Million Crypto Movement Shakes Markets The cryptocurrency world was electrified today when a SpaceX Bitcoin address transferred a staggering 1,163 BTC worth approximately $105 million to a new wallet. This massive movement, tracked by Onchain Lens, has sent ripples through the crypto community and raised important questions about institutional cryptocurrency strategies. What Does This SpaceX Bitcoin Transfer Mean? The recent […] This post SpaceX Bitcoin Transfer: Stunning $105 Million Crypto Movement Shakes Markets first appeared on BitcoinWorld.

Author: bitcoinworld

2025/11/27

SpaceComputer raises $10 million in seed funding to support secure blockchain computing from space.

SpaceComputer raises $10 million in seed funding to support secure blockchain computing from space.

PANews reported on November 27th that, according to The Defiant, space computing startup SpaceComputer has completed a $10 million seed funding round, co-led by Maven11 and Lattice, with participation from Superscrypt, the Arbitrum Foundation, Nascent, Offchain Labs, Hashkey, and Chorus One. Individual investors include Marc Weinstein, Jason Yanowitz, and Ameen Soleimani. The company plans to build a satellite network to provide secure computing services for blockchain from space. SpaceComputer will use its funding to launch satellites equipped with SpaceTEE secure computing hardware, building an orbital network capable of enabling privacy-preserving computing and secure record-keeping. Its co-founder stated that the opportunities space presents for decentralized technologies are undeniable, and an increasing number of applications will incorporate space computing layers. Previously, JPMorgan Chase's digital assets division successfully tested tokenized value transfer using low-Earth orbit satellites. The company is known for its satellite tests on SpaceX's Falcon 9 rockets and is currently collaborating with universities such as the Technical University of Munich and Cornell Technology to explore extraterrestrial blockchain computing.

Author: PANews

2025/11/27

SpaceX has transferred 1,163 BTC to a new address, worth approximately $105 million.

SpaceX has transferred 1,163 BTC to a new address, worth approximately $105 million.

PANews reported on November 27 that, according to Onchain Lens monitoring, SpaceX has transferred 1,163 BTC to a new address, worth $105.23 million.

Author: PANews

2025/11/27

Ethena Team Buys ENA Amid Rally: $0.50 Target Possible Despite Liquidity Challenges

Ethena Team Buys ENA Amid Rally: $0.50 Target Possible Despite Liquidity Challenges

The post Ethena Team Buys ENA Amid Rally: $0.50 Target Possible Despite Liquidity Challenges appeared on BitcoinEthereumNews.com. Ethena Labs recently purchased over 125 million ENA tokens worth approximately $33.45 million from centralized exchanges, coinciding with a 12% price surge for ENA to around $0.30. This accumulation reflects growing reserves in the USDe stablecoin protocol, potentially signaling further bullish momentum amid increased trading volume. Ethena Labs’ ENA purchases have historically preceded price rallies, with the latest buy injecting significant liquidity into the token. The USDe Reserve Fund reached $62.45 million, underscoring the protocol’s expanding stablecoin ecosystem despite market competition. Trading volume for ENA spiked over fivefold in the last 24 hours, supporting a breakout from a month-long consolidation pattern, though liquidity below $0.29 poses downside risks. Discover how Ethena Labs’ massive ENA token purchase drives price surges and stablecoin growth. Explore implications for investors in this detailed analysis—stay ahead in crypto markets today. What is Ethena Labs’ recent ENA purchase strategy? Ethena Labs’ recent ENA purchase strategy involves acquiring substantial amounts of its governance token from centralized exchanges to bolster reserves and support protocol development. On November 26, 2025, the team withdrew over 105.35 million ENA tokens valued at $28 million, followed by an additional 20 million ENA worth $5.45 million from Bybit. This accumulation, bringing total holdings to $88.67 million, aligns with historical patterns where such buys have triggered price increases for ENA. How has the ENA price responded to Ethena Labs’ buying activity? The ENA price experienced a sharp 12% rise in the past 24 hours, climbing from $0.2288 to approximately $0.30, fueled by heightened trading volume that exceeded five times the price movement. Technical indicators like the Bull Bear Power at 0.0396 and RSI at 78 confirm strong bullish control on the 4-hour chart, though the overbought RSI suggests possible short-term pullbacks. Data from OnChain Lens reveals this surge followed the team’s purchases, mirroring past…

Author: BitcoinEthereumNews

2025/11/27

Bitcoin keeps traders up at night—literally

Bitcoin keeps traders up at night—literally

Retail Bitcoin traders are discovering that crypto volatility doesn’t just affect their portfolios—it’s wreaking havoc on their sleep schedules.

Author: Crypto.news

2025/11/27

The 4 Best New Cryptocurrencies to Invest In Right Now

The 4 Best New Cryptocurrencies to Invest In Right Now

The post The 4 Best New Cryptocurrencies to Invest In Right Now  appeared on BitcoinEthereumNews.com. The crypto market is entering a new bearish phase, and investors are shifting their attention from the big names to smaller, high-potential projects. While Bitcoin remains the most dominant coin in the market, the biggest opportunities right now are coming from presale tokens. This is because investors who buy early enjoy lower prices, better staking rewards, and the chance to enter before a project becomes widely known. In this guide, we have curated a list of the top 4 best new cryptocurrencies to invest in right now. These include tokens like $HYPER, a Bitcoin Layer 2 token, $BEST, an advanced wallet system token, $PEPENODE, a GameFi project token, and others with real utility behind them. With momentum building toward 2026’s bullish run, these early-stage projects could offer significant upside for investors willing to take calculated risks.  Read on to learn about the best new cryptocurrencies to invest in November 2025 and how you can spot potentially good projects on your own. 4 New Cryptocurrencies to Invest In Right Now – Full Reviews Keep reading for concise reviews of each project. Below, we review each project, including its features, technology, and growth potential.  Bitcoin Hyper – The Fastest Bitcoin Layer 2 Chain Bitcoin Hyper is the first Layer 2 network built directly on Bitcoin that uses the Solana Virtual Machine to deliver fast speeds and low fees. If successful, this means that transactions on this Layer 2 chain will cost less than a cent and settle in under a second, solving Bitcoin’s long-standing scalability problem. This project also allows developers to build DeFi apps, real-world asset (RWA) tokenization platforms, and other dApps that benefit from Bitcoin’s security without dealing with slow or expensive transactions. With over 99,000 backers and more than 116% of its original funding goal reached, Bitcoin Hyper has…

Author: BitcoinEthereumNews

2025/11/27

South Korea launches its first rocket led entirely by a private company in the country

South Korea launches its first rocket led entirely by a private company in the country

South Korea achieved a new milestone in its space ambitions when the Nuri rocket lifted off at 1:13 a.m. local time from the Naro Space Center early Thursday morning, making it the first rocket launch led entirely by a private company in the country. The successful mission saw the launch of an Earth observation satellite […]

Author: Cryptopolitan

2025/11/27

Bitcoin traders can’t sleep: How Bitcoin’s recent price crash is affecting people IRL

Bitcoin traders can’t sleep: How Bitcoin’s recent price crash is affecting people IRL

Bitcoin’s recent slide below $80,000 has triggered a wave of sleep disruption across the retail trading community, according to a new report from CEX.io. The flagship digital asset has since rebounded to about $88,000, but the roughly 31% drawdown from its recent peak left many investors monitoring prices through the night. This behavior has moved […] The post Bitcoin traders can’t sleep: How Bitcoin’s recent price crash is affecting people IRL appeared first on CryptoSlate.

Author: CryptoSlate

2025/11/27

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